Don't follow the stream, create it.
BUSINESS INNOVATION PROCESS
Innovation is not the goal. The goal is to increase value for our stakeholders by improving corporate profitability. Innovation is the way out of the Red Ocean in which the company can find itself when it comes to competing primarily on price.
Innovation and Value
“Value is only realized when it is perceived by customers. And to realize value for customers, a significant limitation must be eliminated.
We tend to confuse improvement with innovation. Most improvements, even when proposing new tools and processes, do not necessarily eliminate a significant limitation for our customers."
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Rami Goldratt
A guided process for out-of-the-box thinking
Innovation doesn't necessarily have to be the result of a random wave of a "magic wand" or depend on a single person. It can result from structured processes that drive our team to create the next innovative solutions.
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TOC solution for business innovation has already been successfully applied in various industries such as automotive, IT, financial, pharmaceutical, electronics, consumer products, food, toys, and baby products.
MAKING INNOVATION INDEPENDENT FROM INDIVIDUAL CREATIVITY
Everyone can innovate: the new innovative solution of tomorrow can be designed, developed and implemented with a rigorous method that rewards teamworking.
The goal
Launching new businesses or innovating the current business model, for instance, developing a unique buying experience for our customers or our customer's customers.
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Identifying the conditions to get out from a lose-lose competition based on aggressive commercial promotions or on the continuous addition of new specifications to the product without these solving a fundamental limitation for the customer.
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Avoid falling into the vortex of excessive differentiation that creates complexity but does not generate value.
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The goal is to identify necessary and sufficient innovation to get closer to the Blue Ocean, avoiding wasting resources in actions that create the illusion of improvement but which only erode profits and leave the company in the Red Ocean where it is.
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Results
You will acquire practical skills, processes, and tools to innovate the approach to the market, formulate growth strategies and develop new business ideas that are difficult to be copied by competitors.
You will improve your competitive positioning and grasp opportunities to increase market share, sales, and profitability.
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The business innovation process can be applied to research new business ideas and assess proposals that may arise from other methods.
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It can also be an added value for Venture Capital firms to evaluate the chances of success of new startups, analyzing the idea's effectiveness, the business model, and the ability to implement it from different angles.
A world-class team
TO HELP YOU ALONG THE INNOVATION JOURNEY
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Take the opportunity
The business innovation workshop by Real Throughput and Goldratt Consulting can be organized either as a group workshop with other companies or as a private one.
We suggest a minimum participation of 2 people per company, up to an optimal number of 4/5 people per company. Special arrangements will be agreed upon and managed if necessary.
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The first 2-day session is usually held at Goldratt House in Israel. The second session will be organized at the headquarters to be defined according to the number of companies.
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Contact us, without obligation, for information, providing us with your preferences regarding the period, the method, and the indicative number of participants.